This Saudi Chain's Burger Packaging Uses Lime Green Hieroglyphics

By: Alyson Wyers - Dec 3, 2014
References: n-u-e-v-e & fastcodesign
A Saudi Arabian fast food chain Burgeronomy uses an ancient communication tool on their burger packaging. The hieroglyphic branding was conceived and designed by Spanish creative agency Nueve. Managing to look both primitive and extremely modern, the minimalist graphics spell out an entirely new brand identity for Burgeronomy.

The lime green graphics make up a language all their own: triangles represent cheese, circles are burgers and squiggly lines signify condiments. As the restaurant's name has scientific implications, Nueve was inspired to create the symbol-based language for Burgeronomy's menu offerings.

The abstract shapes are depicted on an otherwise plain white field and carry over to all of the brand's materials. In addition to the burger packaging, the symbols can be seen on official documents, bags, cups and the lot.