Temporary Sharing

Consumers seek condensed content that's fleeting in its delivery

Implications - Consumers are growing increasingly attracted to streaming services and sharing apps that are temporary in nature. To avoid information overload, users are only momentarily immersing themselves in any given subject matter, whether it be real-world sharing among friends or streaming through an outside party. Ephemeral sharing platforms essentially speak to a broader desire for content that's not only accessible, but also easily digestible in its form.
SCORE: 5.5
Mild Top 5 Examples: 5,491 Total Clicks Jun 14 - Jul 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMobile
Ephemeral Social Networks - Voycee Deletes Your Past Social Network History Every Time You Post
SCORE: 6.2
Warm 1,250 Clicks Pub: Jun 3, 14
Ephemeral Social Networks
Voycee Deletes Your Past Social Network History Every Time You Post
As people are growing increasingly concerned about their privacy online, a new platform that deletes your social network history will look increasingly attractive. Voycee works similarly to Snapchat... [More]
Anonymous Proximity Messengers - Anonymous Messaging App Nod Wants You To Text Strangers Nearby
SCORE: 6.2
Warm 1,392 Clicks Pub: Jul 29, 15
Anonymous Proximity Messengers
Anonymous Messaging App Nod Wants You To Text Strangers Nearby
This anonymous messaging app wants to connect you to the people in your vicinity whom you have no prior connection with. Basically, the Nod app wants you to talk to strangers from the safety behind... [More]
Temporary Streaming Apps - The Meerkat App Brings Live-Streaming Video to Twitter
SCORE: 5
Mild 1,234 Clicks Pub: Mar 4, 15
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
Life on Air, Inc. has created the Meerkat app to allow iOS users to stream live video to Twitter. This is actually the company’s second live-streaming app, the first being the aptly named Air.... [More]
Viral Snap Series - Snapchat Launches a New Program Through the Discover Feature
SCORE: 4.9
Mild 583 Clicks Pub: Feb 4, 15
Viral Snap Series
Snapchat Launches a New Program Through the Discover Feature
Snapchat’s transformation into major media player continues with the announcement that the social media platform will launch an original ‘snap’ series this week. The show will be... [More]
Social Video Apps - The Rinbw App Fosters Communication with Your Closest Pals
SCORE: 3.6
Untested 1,032 Clicks Pub: Nov 29, 14
Social Video Apps
The Rinbw App Fosters Communication with Your Closest Pals
The Rinbw app is the latest mobile innovation when it comes to sharing minute-to-minute social updates. Much like Snapchat, the Rinbw app offers users a closed social platform within which users... [More]