Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Curvy Breakfast Branding

Hourglass Cereal Packaging Communicates a Slimming Effect for Consumers

— February 2, 2015 — Lifestyle
The consumer is certainly not left wondering if this hourglass cereal packaging contains diet-friendly food, for the very shape of the sachet appears to have a cinched waist. Student designer Arthur Lebsack took up the task of creating a breakfast branding strategy for 30-year-old women with children, coming up with an idea that taps into a common issue.

Young mothers are so busy with their little ones that they often don't have time to make good quality meals. Consequently, they turn to unhealthy fast food options that keep their baby weight on. The concept of these Diet Set Instant Cereal packets is single-serving morning meals that require just milk or water poured in. They can be taken to work or gobbled up on the go, feeding a health-conscious woman's peace of mind that she will have a slim middle – both through the packaging and the recipe.
Trend Themes
1. Healthy Convenience Foods - Opportunity for creating single-serving, nutritious breakfast options that cater to busy individuals looking for quick and healthy meals.
2. Targeted Packaging Design - Potential to develop packaging strategies that visually communicate the desired benefits of a product and resonate with specific consumer demographics.
3. Personalized Diet Products - Room for innovation in creating customized diet products that address the unique needs and preferences of individuals, such as portion control and easy preparation.
Industry Implications
1. Food and Beverage - Incorporating the concept of convenient, healthy breakfast options into the food and beverage industry, particularly targeting busy individuals and health-conscious consumers.
2. Packaging Design - Opportunity for designers to explore creative approaches in packaging design that effectively communicate product benefits and resonate with specific target markets.
3. Health and Wellness - Development of personalized diet products and strategies that prioritize individual needs and preferences, catering to the growing demand for health and wellness solutions.
2.2
Score
Popularity
Activity
Freshness