Animalistic Package

Aiming to strike a loving chord with consumers, brands adopt animal elements

Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
SCORE: 4.1
Warm Top 6 Examples: 19,629 Total Clicks Dec 13 - Aug 14
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Animal-Inspired Beer Branding - Bear Down Brewing Puts Forward a Rustic Look
SCORE: 5.4
Hot 4,177 Clicks Pub: Aug 18, 14
Animal-Inspired Beer Branding
Bear Down Brewing Puts Forward a Rustic Look
The Bear Down Brewing packaging design was done by Hana Sarah, who went with an animal-inspired branding motif for the latest project. She also used quite a rustic look in terms of overall coloring.... [More]
Exotic Animal Branding - Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
SCORE: 3.9
Warm 7,173 Clicks Pub: Dec 14, 13
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
Certain staple foods such as milk do not require the input or the approval of a child. You’ll find that something very different is going on with Mister Giraffe milk packaging. A great many... [More]
Personified Animal Booze Branding - StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
SCORE: 4
Warm 3,011 Clicks Pub: Mar 12, 14
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
To bring the Rutt Beer Brewery cans to life, StudioMax Design came up with some slick branding and a personality-packed strategy. The name of each beer gives specific characteristics to various... [More]
Pictogram Animal Packaging - Rafal Kwiecien Creates the Coal Package Series
SCORE: 3.9
Mild 2,496 Clicks Pub: Apr 11, 14
Pictogram Animal Packaging
Rafal Kwiecien Creates the Coal Package Series
Rafal Kwiecien has put a new twist on this design for Coal Package that features stylized pictogram animal branding. Cute animals and coal don’t normally go together, but somehow Kwiecien... [More]
Primate Species Tech Branding - Popclik Finds Inspiration from the Alouatta Species
SCORE: 4.2
Mild 1,389 Clicks Pub: May 1, 14
Primate Species Tech Branding
Popclik Finds Inspiration from the Alouatta Species
Popclik produces music technology such as headphones and speakers, and finds inspiration in an unlikely area: primate species. The brand was designed with the idea of an Alouatta primate, which is &#... [More]
Animalistic Spice Packaging - These Spice Containers Suggest the Best Animal Meat Pairings
SCORE: 2.7
Untested 1,383 Clicks Pub: Jul 31, 14
Animalistic Spice Packaging
These Spice Containers Suggest the Best Animal Meat Pairings
The packaging for Spices of Montreal’s marinades come in animal-shaped spice containers that serve as a handy visual guide for what meats to pair with each spice mix package. Naturally, the... [More]