Experiential Audio

The ubiquity of sound has consumers relying on audio to define experiences

Implications - With soundtracks serving to enhance movie-going experiences, consumers are extending that sentiment into real life with mood-enhancing audio. Using devices and apps that add music to everyday situations, consumers are using sounds to add definition and meaning to mundane activities. This reflects the need to extend entertainment experiences beyond the big screen and into everyday life.
SCORE: 4.4
Mild Top 5 Examples: 8,532 Total Clicks Apr 14 - Aug 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMultimediaMarketingInteractive
Sound-Emitting Coffee Table Books - 'Hvisl – Whispers Of Iceland' is Exceptionally Immersive
SCORE: 5.1
Warm 1,377 Clicks Pub: Apr 10, 14
Sound-Emitting Coffee Table Books
'Hvisl – Whispers Of Iceland' is Exceptionally Immersive
As more and more people embrace electronic books over physical ones, artists and designers are coming up with reasons why the latter still matters; case in point, ‘Hvisl – Whispers Of Iceland.... [More]
Mood-Enhancing Lamps - This Smart Light Concept is Designed for Mobility and Enhances Emotions
SCORE: 4.4
Mild 2,260 Clicks Pub: May 29, 14
Mood-Enhancing Lamps
This Smart Light Concept is Designed for Mobility and Enhances Emotions
A new student-designed smart light sets the right mood regardless of what you’re up to. The LHT Lamp is a concept by California College of Art student Quin Boucher. Rather than just having... [More]
Colorful Bluetooth Speakers - This Wireless Cube Has Multi-Color LED Lights That Change Color
SCORE: 3.5
Mild 2,893 Clicks Pub: Jun 3, 14
Colorful Bluetooth Speakers
This Wireless Cube Has Multi-Color LED Lights That Change Color
These multi-color LED lights is the king of creating ambiance. The cube of many colors also works as wireless bluetooth speakers. This means you can listen to your favorite soundtrack as you watch... [More]
Video Soundtrack Apps - The Zoe Social Networking App Lets You Add Soundtracks and Filters to Videos
SCORE: 4.9
Mild 1,411 Clicks Pub: Aug 14, 14
Video Soundtrack Apps
The Zoe Social Networking App Lets You Add Soundtracks and Filters to Videos
The Zoe app designed by HTC is a social networking app that allows smartphone users to upload pictures and videos from their day-to-day lives and add soundtracks to them. This way people can scroll... [More]
Audible Virtual Streetscapes - Sounds of Street View Lets You Hear Google Maps
SCORE: 3.5
Untested 591 Clicks Pub: Aug 14, 14
Audible Virtual Streetscapes
Sounds of Street View Lets You Hear Google Maps
Google’s Street View provides people with a lot of things to look at, but Amplifon’s Sounds of Steet View brings a new dimension to the experience by letting users hear Google Maps.... [More]