Curated Convenience

Restaurant foods are reformatted for those looking for convenient alternatives

Implications - Battling hectic schedules, consumers are replacing leisurely activities like dining out with at-home alternatives. Replacing full-course meals and specialty dishes with microwavable substitutes, these products provide the allure of brand name eateries and curated meals in a more convenient and accessible manner.
SCORE: 2.7
Untested Top 6 Examples: 6,541 Total Clicks Jun 14 - Aug 14
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Cheeseburger Rice Balls - This Japanese Onigiri Rice Ball Contains the Contents of a Burger
SCORE: 5.2
Mild 1,976 Clicks Pub: Jul 28, 14
Cheeseburger Rice Balls
This Japanese Onigiri Rice Ball Contains the Contents of a Burger
Just as there’s sushi pizza that mixes eastern and western cuisine, Japan now has an onigiri rice ball that’s filled with things that you would find on a cheeseburger. From the outside,... [More]
Microwaveable Indian Flatbread - Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
SCORE: 3.4
Mild 1,162 Clicks Pub: Aug 8, 14
Microwaveable Indian Flatbread
Rustlers Hot Naans Let You Enjoy Delicious Indian Bread at Home
UK-based Kepak Convenience Foods has launched the Rustlers Hot Naans range of microwaveable snacks. The range comprises Rustlers Tikka Chicken and Rustlers Jalfrezi Chicken varieties. Both products... [More]
Microwaveable Restaurant Meals - Denny's Restaurant's Jambalaya in a Cup Can Be Made at Home
SCORE: 3.1
Untested 919 Clicks Pub: Jun 21, 14
Microwaveable Restaurant Meals
Denny's Restaurant's Jambalaya in a Cup Can Be Made at Home
In celebration of it being the 40th anniversary of Denny’s restaurants, the chain is collaborating with Cup Noodle maker Nissin for a special microwavable version of its Jambalaya. Although... [More]
Calorie-Cutting Microwaveable Meals - Michelina's Lean Gourmet Meals are Nutritious
SCORE: 1.8
Untested 501 Clicks Pub: Aug 8, 14
Calorie-Cutting Microwaveable Meals
Michelina's Lean Gourmet Meals are Nutritious
Michelina’s Lean Gourmet Meals are a line of quick-fix microwaveable meals that are perfect for those who want to pack on the flavor without packing on the calories. These fast and delicious... [More]
Frozen Pizza Strips - DiGiorno's Conveniently Cooked Microwave Pizza Dipping Strips are Mini Sized
SCORE: 1.3
Untested 1,624 Clicks Pub: Aug 8, 14
Frozen Pizza Strips
DiGiorno's Conveniently Cooked Microwave Pizza Dipping Strips are Mini Sized
In addition to selling small sized pizzas that could be thawed in a toaster oven, DiGiorno also has a line of microwave pizza sticks. The Pizza Dipping Strips have a range of different toppings and... [More]
Microwaveable Chicken Dinners - The Tyson Grilled & Ready Chicken Products Have Zero Preservatives
SCORE: 1.2
Untested 359 Clicks Pub: Aug 9, 14
Microwaveable Chicken Dinners
The Tyson Grilled & Ready Chicken Products Have Zero Preservatives
Tyson Grilled & Ready is offering delicious, nutritious and extremely easy-to-prepare chicken breasts in microwaveable form for added convenience. The Tyson Grilled & Ready microwaveable... [More]