Masculine Cosmetics

As male consumers focus more on lifestyle, men-only cosmetics rise

Implications - The cosmetic market is disproportionately focused on women, which is being shaken up by brands looking to broaden the demographic focus with products for men only. As male consumers continue to be more interested in lifestyle and appearance, the introduction of cosmetics for men rebrands a one sided market to the delight of consumers across the board.
SCORE: 3.7
Mild Top 5 Examples: 33,727 Total Clicks Jun 14 - Aug 14
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Consumer Insight Topics: Art & DesignFashionLifestyleCosmetics
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