Playful Preparation

Parents turn to toy-like school supplies to make back to school more appealing

Implications - New, thrilling features and clever design are being used to create school supplies that add more value than just functionality. Appealing to kids' creative sides, these tools speak to a more liberal approach to education, and increased importance placed on entertaining children throughout the teaching process.
SCORE: 2.6
Untested Top 6 Examples: 13,385 Total Clicks Jul 13 - Aug 14
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Consumer Insight Topics: Art & DesignDesign
Polish-Mimicking Markers - The HighStyler Highlighters are the Perfect Classroom Prank
SCORE: 4.9
Mild 3,294 Clicks Pub: Dec 16, 13
Polish-Mimicking Markers
The HighStyler Highlighters are the Perfect Classroom Prank
Fool your friends or coworkers into thinking you have a complete lack and disregard for your assignments with the HighStyler Highlighters. These nifty little writing utensils are made to mirror the... [More]
Optical Illusion Pencil Cases - The Fakus Pencil Case Appears 3D
SCORE: 2.3
Mild 4,821 Clicks Pub: Mar 31, 14
Optical Illusion Pencil Cases
The Fakus Pencil Case Appears 3D
Pencil cases are a classic staple in every child’s school supply roundup, so company Sun-Star has come up with a design to make onlookers do a double take. The company has made the Fakus... [More]
Attachable Tool-Like Erasers - These Fun School Accessories are Great Tools for Your Pencil Case
SCORE: 1.6
Untested 1,822 Clicks Pub: Jan 4, 14
Attachable Tool-Like Erasers
These Fun School Accessories are Great Tools for Your Pencil Case
These fun and functional erasers add playfulness to even the most boring math problems. Use these whimsical writing utensils to help you hammer out the last of your work. Just be careful that you or... [More]
Stacked Color Stationary - This Rainbow Highlighter Celebrates This Year's World Pride Event
SCORE: 3.1
Untested 548 Clicks Pub: Jun 19, 14
Stacked Color Stationary
This Rainbow Highlighter Celebrates This Year's World Pride Event
Whether celebrating this year’s World Pride event or the end of a rainy week, this rainbow highlighter from Perpetual Kid is sure to put a smile on your face. The stacked stationary accessory... [More]
Caped Book Bags - The SuperME Backpack Cape Makes Going Back to School Feel Heroic
SCORE: 1.8
Untested 513 Clicks Pub: Sep 1, 13
Caped Book Bags
The SuperME Backpack Cape Makes Going Back to School Feel Heroic
The SuperME backpack cape allows kids to fight for good and go back to school in style at the same time. Intended for young students, the heroic book bag was created by supermoms Daphne and Rena.... [More]
Cosmetics-Shaped Highlighters - Lipstick Markers Color Your World With Fake Makeup Madness
SCORE: 1
Untested 2,387 Clicks Pub: Jul 5, 13
Cosmetics-Shaped Highlighters
Lipstick Markers Color Your World With Fake Makeup Madness
Go wild with your makeup and write all over the walls, especially when you have Lipstick Markers that are designed for this very purpose. As deceptive as the chic black packaging may seem, these... [More]