Collegiate Couture

Brands glamorize back-to-school clothing and supplies with a grown-up appeal

Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of Gen Z and Millennial routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
SCORE: 6
This Year and Warm Top 6 Examples: 18,704 Total Clicks Jul 14 - Aug 16
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DEMOGRAPHICS
Consumer Insight Topics: Art & DesignMarketingDesignBranding
Back-to-School Fashion Ads - The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
SCORE: 5.9
Hot 8,792 Clicks Pub: Aug 13, 14
Back-to-School Fashion Ads
The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
Although the back-to-school fashion featured in the Zara TRF fall 2014 ad campaign is not as sporty as other editorials, they are captured in a gymnasium. The iconic school space provides the... [More]
Kitschy Back-to-School Editorials - The Teen Vogue Sailor Made Photoshoot Displays Scholastic Looks
SCORE: 3.6
Warm 3,431 Clicks Pub: Jul 23, 14
Kitschy Back-to-School Editorials
The Teen Vogue Sailor Made Photoshoot Displays Scholastic Looks
The Teen Vogue Sailor Made editorial is currently on display as a part of the magazine’s August 2014 issue. Model Sailor Brinkley Cook is featured at the center of the photoshoot which... [More]
Superstar Back-to-School Bundles - Beyonce Teams Up with STATE for a Line of School Supplies
SCORE: 5.2
Warm 1,888 Clicks Pub: Aug 13, 14
Superstar Back-to-School Bundles
Beyonce Teams Up with STATE for a Line of School Supplies
The line of school supplies by Beyonce is just what every young fan will be begging their parents for before the new year begins. As fierce as the super star herself is, the school supplies... [More]
Graffiti-Inspired Backpacks - This Jansport Backpack Design is Patterned with Street Art
SCORE: 5.4
This Year and Warm 523 Clicks Pub: Jun 7, 16
Graffiti-Inspired Backpacks
This Jansport Backpack Design is Patterned with Street Art
The JanSport backpack brand is popular among consumers of varying age groups and gender demographics. The styles are suitable for a range of people, from children in elementary schools, to college... [More]
Parisian Pencil Cases - Anthropologie's Parisienne Stationary Accessories are Classically Elegant
SCORE: 3.4
Mild 3,874 Clicks Pub: Aug 7, 14
Parisian Pencil Cases
Anthropologie's Parisienne Stationary Accessories are Classically Elegant
Anthropologie’s Parisienne pencil case is a chic accessory available just in time for the Back to School season. The elegant accessory is available in four colored hues that include an orange,... [More]
Celebrity-Branded Office Supplies - Staple's 'Office by Martha Stewart' Line Emphasizes Organization
SCORE: 4.3
This Year and Untested 196 Clicks Pub: Aug 17, 16
Celebrity-Branded Office Supplies
Staple's 'Office by Martha Stewart' Line Emphasizes Organization
When it comes to back-to-school supplies, Staples is going beyond the basics with its new ‘Office by Martha Stewart’ collection. Instead of colorful pens and binders, this sophisticated... [More]