In the second ever Vanessa Hudgens Bongo campaign, the ads have been completely unretouched. The ads are absolutely gorgeous and it's fantastic that this actress and role model for young girls is willing to show that you don't have to hide behind Photoshop or filters to be beautiful.
The campaign is styled to be fun and casual, with a ton of carefree pattern-mixing—which actually takes quite a bit of confidence to pull off well, but Hudgens does it effortlessly. Each of the ads is printed showing that the each of the photos shows the real Vanessa Hudgens, with a note that the ads have are 100% natural, untouched and unfiltered.
Hudgens remarks that "It’s so important for girls to remember that real beauty shines from within." If you check out Hudgens' personal Instagram, it's clear that she practices what she preaches and it's wonderful to see Bongo getting on board too.
Stats for Untouched Fashion Ads
Trending: Older & Buzzing
Research: 6,660 clicks in 97 w
Interest: 3 minutes
Concept: "vanessa Hudgens Bongo"
Related: 83 examples / 64 photos
Segment: Females, 12-35
Comparison Set: 30 similar articles, including: heavenly crown accessories , untouched underwear ads, and red carpet waves.
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