Health-Conscious Convenience

Edibles designed for the microwave get a wellness-focused rebranding

Implications - Health concerns surrounding microwaved foods are constantly on the minds of consumers, which has resulted in the rebranding of items designed for quick preparation as calorie and health-conscious. This shift denotes that while consumers are indeed invested in convenience, there's a demand to balance ease of use with healthful ingredients.
SCORE: 3.2
Mild Top 6 Examples: 14,973 Total Clicks Apr 14 - Aug 14
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Consumer Insight Topics: LifestyleFood
Healthy Vegetable Chips - Running to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved
SCORE: 6.5
V. Hot 6,513 Clicks Pub: Aug 11, 14
Healthy Vegetable Chips
Running to the Kitchen's Tomato Chips are Sliced, Salted and Microwaved
Those who have a deep and borderline obsessive love for crispy snacks will love these healthy vegetable chips. Easy to make at home, the recipe involves two large tomatoes, some salt and access to a... [More]
Calorie-Controlled Meal Containers - The 360 Concept Packaging Contains 360 Calories Per Serving
SCORE: 5.7
Hot 6,112 Clicks Pub: Apr 15, 14
Calorie-Controlled Meal Containers
The 360 Concept Packaging Contains 360 Calories Per Serving
‘360’ is a student packaging project out of Sweden’s Linnaeus University. It was developed by student designers Andreas Wikström, Erika Teljing and Hanna Mellin, who devised the... [More]
Microwaveable Breakfast Meals - 'Hormel Compleats Good Mornings' is a Line of Microwave Breakfasts
SCORE: 2.3
Untested 1,219 Clicks Pub: Aug 8, 14
Microwaveable Breakfast Meals
'Hormel Compleats Good Mornings' is a Line of Microwave Breakfasts
Hormel Compleats Good Mornings is a line of microwaveable breakfasts that will help you get your day started right. Microwaveable foods are nothing new of course, but most products tend to be things... [More]
Calorie-Cutting Microwaveable Meals - Michelina's Lean Gourmet Meals are Nutritious
SCORE: 1.8
Untested 501 Clicks Pub: Aug 8, 14
Calorie-Cutting Microwaveable Meals
Michelina's Lean Gourmet Meals are Nutritious
Michelina’s Lean Gourmet Meals are a line of quick-fix microwaveable meals that are perfect for those who want to pack on the flavor without packing on the calories. These fast and delicious... [More]
Microwaveable Organic Popcorn - Quinn Popcorn is GMO, Artificial Ingredient and Preservative-Free
SCORE: 1.8
Untested 381 Clicks Pub: Aug 8, 14
Microwaveable Organic Popcorn
Quinn Popcorn is GMO, Artificial Ingredient and Preservative-Free
In an effort to reinvent microwave popcorn, the makers of Quinn Popcorn set out to create organic popcorn families could enjoy without the guilt. In addition to selling a product that comes in a... [More]
Calorie-Cutting Microwave Popcorn - The Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils
SCORE: 1.2
Untested 247 Clicks Pub: Aug 11, 14
Calorie-Cutting Microwave Popcorn
The Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils
While undeniably delicious, microwave popcorn isn’t always the healthiest snack—but Jolly Time is looking to change that. The Jolly Time Butter and Jolly Time Butter Light Microwave... [More]