The Capri Sun 'Clear Bottom’ Pouches Help You Spot Mold Before You Drink

By: Megan Facciuolo - Published: • References: kraftbrands & foodbeast
Capri Sun is a fun go-to drink for kids that is unlike any other juice boxes on the market; it comes in metallic pouch. However, because the drink is free of artificial coloring, flavors and preservatives, it is more susceptible to mold. Capri Sun has decided to change its packaging to make sure kids have a better drinking experience.

Kids and parents can now see exactly what they are drinking thanks to the new 'Clear Bottom' juice pouches. The company's tagline that accompanies the new packaging is “See the goodness before it’s gulped.”

The updated product came about because of concerns from parents via social media. Apparently, mold would not actually be harmful if consumed, but the company still designed the juice pouches with the parents' best interests in mind. Stats for Transparent Juice Boxes Trending: This Year & Average
Traction: 824 clicks in 27 w
Interest: 0.7 minutes
Concept: Capri Sun
Related: 56 examples / 43 photos
Segment: Neutral, 4-55+
Comparison Set: 20 similar articles, including: recycled juice pack purses, adult juice boxes, and bulging belly branding.