Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Treasure Map Chocolate Branding

Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot

— April 15, 2014 — Lifestyle
This tantalizing chocolate bar packaging for Marou Chocolate plays up the great lengths that go into hunting for its premium chocolate ingredients, as well as the treasure that's inside.

Marou Chocolate is made from cacao beans that are grown on small family farms on the island of Tan Phu Dong in Vietnam. In addition to its remote location, the production of the chocolate varies based on the amount of cacao crop that's available, which makes it even more precious.

Instead of focusing on the deliciousness of the chocolate itself, Rice Creative developed the treasure map-inspired packaging to express quality and rarity in an unconventional way. Although it may be an adventure to find the cacao, fortunately, with one of these bars in your hands, you won't have to go very far to find gold.
Trend Themes
1. Unconventional Packaging - The treasure map-inspired packaging for Marou Chocolate showcases the potential for innovative and unique packaging designs that can enhance brand identity and captivate consumers.
2. Sustainable Sourcing - The emphasis on cacao beans grown on small family farms highlights the growing trend of ethical and sustainable sourcing practices, providing an opportunity for companies to align with consumer values and promote responsible supply chains.
3. Limited Edition Products - The rarity of Marou Chocolate due to the variable production based on cacao crop availability presents an opportunity for businesses to create limited edition products that appeal to collectors and create a sense of exclusivity.
Industry Implications
1. Food and Beverage - The unique packaging and emphasis on quality, rarity, and ethical sourcing in Marou Chocolate's branding provide inspiration for innovative product development within the food and beverage industry.
2. Packaging and Design - The treasure map-inspired packaging of Marou Chocolate opens avenues for creative and unconventional packaging solutions, offering opportunities for design agencies and packaging companies to create unique branding experiences.
3. Sustainable Agriculture - The focus on cacao beans grown on family farms highlights the importance of sustainable agriculture practices, presenting an opportunity for agricultural companies to invest in ethical and environmentally friendly farming methods.
2.6
Score
Popularity
Activity
Freshness