Superstar

Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot

By: Laura McQuarrie - Published: • References: behance.net and thedieline
This tantalizing chocolate bar packaging for Marou Chocolate plays up the great lengths that go into hunting for its premium chocolate ingredients, as well as the treasure that's inside.

Marou Chocolate is made from cacao beans that are grown on small family farms on the island of Tan Phu Dong in Vietnam. In addition to its remote location, the production of the chocolate varies based on the amount of cacao crop that's available, which makes it even more precious.

Instead of focusing on the deliciousness of the chocolate itself, Rice Creative developed the treasure map-inspired packaging to express quality and rarity in an unconventional way. Although it may be an adventure to find the cacao, fortunately, with one of these bars in your hands, you won't have to go very far to find gold.