Upscaled Convenience

Microwaved goods are upgraded to satiate consumer demands for fast indulgence

Implications - While microwaved goods are associated with convenience for consumers, they're also viewed as being the lesser option, which is being changed with products and recipes that upscale the final product. The products marry time savings and flavor, creating even more incentive to choose a convenient option.
SCORE: 3.5
Mild Top 5 Examples: 10,635 Total Clicks Jul 14 - Aug 14
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Consumer Insight Topics: LifestyleFoodLife-Stages
Quick Microwave Quiches - Daisy Bun of Full Thyme Student Shares an Easy Healthy Recipe
SCORE: 4.7
Warm 3,253 Clicks Pub: Aug 9, 14
Quick Microwave Quiches
Daisy Bun of Full Thyme Student Shares an Easy Healthy Recipe
Those who want to eat healthy but don’t have the time to cook and elaborate meal may want to consider trying out this quick microwave quiche recipe. As simple, or perhaps even more so, as... [More]
1-Minute Microwave Donuts - Kirbie Cravings Creates an Easy Chocolate Dessert
SCORE: 4.6
Mild 3,362 Clicks Pub: Aug 9, 14
1-Minute Microwave Donuts
Kirbie Cravings Creates an Easy Chocolate Dessert
Whipping up a delicious chocolate dessert has never been easier thanks to this microwave donut recipe. It uses a rich mochi cake recipe and a plastic donut mold to create what ends up looking like a... [More]
Canned Cake Batter - The Spray Cake is Premade Cake Batter in an Aerosol Can
SCORE: 4.1
Mild 1,710 Clicks Pub: Jul 22, 14
Canned Cake Batter
The Spray Cake is Premade Cake Batter in an Aerosol Can
Have you ever wanted to have a slice of cake but didn’t have the time to whip up the cake batter or wait for the cake to bake? Well now you can have cake whenever you’d like with the... [More]
Microwaveable Breakfast Meals - 'Hormel Compleats Good Mornings' is a Line of Microwave Breakfasts
SCORE: 2.3
Untested 1,219 Clicks Pub: Aug 8, 14
Microwaveable Breakfast Meals
'Hormel Compleats Good Mornings' is a Line of Microwave Breakfasts
Hormel Compleats Good Mornings is a line of microwaveable breakfasts that will help you get your day started right. Microwaveable foods are nothing new of course, but most products tend to be things... [More]
Family-Friendly Microwaveable Treats - These Farm Rich Snacks Include Both Savory & Sweet Offerings
SCORE: 1.6
Untested 1,091 Clicks Pub: Aug 8, 14
Family-Friendly Microwaveable Treats
These Farm Rich Snacks Include Both Savory & Sweet Offerings
Farm Rich has rolled out a new line of frozen, microwaveable snacks perfect for families. Spring and summer are times when families find themselves on the go and more active than usual, and any food... [More]