As brands aim to appear approachable, high fashion is given an unpolished overhaul
Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Trend Themes
1. Anti-glam Aesthetics - Fashion brands are opting for unpolished aesthetics to appear more approachable, leading to embracing imperfections in content creation and campaigns.
2. Extreme Makeup Experimentation - Makeup artists are experimenting with unconventional colors and styles to challenge traditional beauty norms in fashion spreads and editorials.
3. Raw, Gritty Visual Narratives - Fashion photography is moving towards a more candid, unplanned aesthetic, utilizing unconventional poses and mud-splattered models to create an evocative visual experience.
Industry Implications
1. Fashion & Clothing - Fashion brands can create campaigns that embrace imperfections, challenge traditional beauty norms, or create raw, gritty visual narratives to stand out in a crowded, competitive market.
2. Beauty & Cosmetics - Though makeup experimentation has always been part of beauty, the rise of unconventional colors and styles allows brands to create edgier, more daring products that cater to bolder consumers.
3. Art & Photography - Photography and art enthusiasts can find inspiration in the raw, candid aesthetics of fashion editorials, experimenting with off-center poses, unconventional angles, and grittier visual narratives to create eye-catching works.
5 Featured, 43 Examples:
624,200 Total Clicks
Date Range:
Oct 13 — Nov 14
Trending:
Warm
Consumer Insight Topics:
