Haute Unkempt

As brands aim to appear approachable, high fashion is given an unpolished overhaul

Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
SCORE: 4.8
Warm Top 6 Examples: 43,626 Total Clicks Oct 13 - Nov 14
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DEMOGRAPHICS
Messy Hairstyle Editorials - Madame Magazine Showcases Model Helena Greyhorse's Teased Locks
SCORE: 6.1
V. Hot 16,686 Clicks Pub: Jul 25, 14
Messy Hairstyle Editorials
Madame Magazine Showcases Model Helena Greyhorse's Teased Locks
If a person were to pick up a copy of Madame Magazine’s August 2014 issue solely for this messy hairstyle editorial, it would still be money well spent. It is full of intentionally teased... [More]
Troubled Model Captures - F****** Young! Online's Psychosis Editorial Deals with Dark Subjects
SCORE: 5.8
V. Hot 9,812 Clicks Pub: Jul 16, 14
Troubled Model Captures
F****** Young! Online's Psychosis Editorial Deals with Dark Subjects
Mac at Elite Models stars in F****** Young! Online’s “Psychosis” editorial. The model is captured by photographer Neva Wireko’s lens and outfitted by wardrobe stylist Othello... [More]
Mud-Splattered Editorials - This Fall Fashion Editorial Comes From Die Presse Magazine
SCORE: 3.7
Warm 5,177 Clicks Pub: Oct 18, 13
Mud-Splattered Editorials
This Fall Fashion Editorial Comes From Die Presse Magazine
This stunningly messy fall fashion editorial is entitled ‘Nirvana Stimmung.’ The series can be seen in Die Presse Magazine. These autumn inspired photos feature model Helena Severin... [More]
Purposefully Disheveled Beauty - Model Sung Hee Kim is Artfully Messy for Vogue China
SCORE: 4.5
Warm 6,712 Clicks Pub: Nov 11, 14
Purposefully Disheveled Beauty
Model Sung Hee Kim is Artfully Messy for Vogue China
Tousled hair and experimental makeup is another form of expression for both men and women, so it is only natural that many people will be taking note of model Sung Hee Kim’s look in her Vogue... [More]
Muddy Model Closeups - Tyler Maher Stars in the Hackney Boy Editorial for F****** Young! Online
SCORE: 3.7
Warm 2,082 Clicks Pub: May 29, 14
Muddy Model Closeups
Tyler Maher Stars in the Hackney Boy Editorial for F****** Young! Online
Whether sporting dirt, eyeliner or a face full of sand, model Tyler Maher shows off a diverse range of expressions in the “Hackney Boy” image series for F****** Young! Online. The UNO... [More]
Mud-Splattered Model Closeups - Sergio Garcia's Dirt Editorial Highlights Gritty Imagery
SCORE: 4.1
Warm 3,157 Clicks Pub: Aug 18, 14
Mud-Splattered Model Closeups
Sergio Garcia's Dirt Editorial Highlights Gritty Imagery
Sterling at Kim Dawson agency stars in “Dirt”, a captivating fashion story by photographer Sergio Garcia’s lens. The fresh face is captured in a set of colored and black-and-white... [More]