Scientific Superiority

Chemistry-inspired packaging is adopted by brands to convey reliability

Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
SCORE: 4
Warm Top 6 Examples: 49,884 Total Clicks Nov 13 - Aug 14
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Androgynous Molecular Branding - This Unisex Branding Identity is Fresh and Eccentric
SCORE: 5.8
V. Hot 18,260 Clicks Pub: May 4, 14
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
Playing on the idea of androgyny, this unisex branding identity for cosmetic brand Yümi breaks from tradition and experiments with stereotypical colors and packaging ideas to prove masculine and... [More]
Chemist Perfume Packaging - Valiram Perfume Uses a Scientific Branding Aesthetic
SCORE: 4.9
Hot 7,760 Clicks Pub: May 27, 14
Chemist Perfume Packaging
Valiram Perfume Uses a Scientific Branding Aesthetic
Valiram perfume is a company started by chemists, therefore it was only natural for the packaging to reflect these founders. The design looks like something that would be found in a lab, as if the... [More]
Scientific Bottle Branding - Dr. Jekyll & Mr. Hyde Packaging Includes a Pair of Different Beverages
SCORE: 2.8
Warm 13,659 Clicks Pub: Jan 14, 14
Scientific Bottle Branding
Dr. Jekyll & Mr. Hyde Packaging Includes a Pair of Different Beverages
The concept behind Dr. Jekyll & Mr. Hyde packaging was based around the creation of a special edition combo of gin and tonic. When mixed together, the pair of drinks make a distinctive and... [More]
Scientific Sock Packaging - Argentum's Sock Box Packaging Includes Elements from the Periodic Table
SCORE: 3.6
Mild 2,637 Clicks Pub: Aug 18, 14
Scientific Sock Packaging
Argentum's Sock Box Packaging Includes Elements from the Periodic Table
The unique sock box packaging designed by the Svoe Mnenie agency for Argentum Socks play up the product’s main selling feature—the socks are woven with a silver yarn that is odor-resistant.... [More]
Mod Molecular Marketing - Cetaphil Packaging Bonds Science and Design for a Beautiful Product
SCORE: 3.2
Mild 6,158 Clicks Pub: Nov 7, 13
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
Skincare products of the scientifically based variety often struggle to brand themselves. This example of conceptual Cetaphil packaging strives to communicate a precise clinical component, all the... [More]
Data-Based Wine Branding - Between Five Bells Takes on a Scientific Approach
SCORE: 3
Mild 1,410 Clicks Pub: May 1, 14
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
Between Five Bells is a wine company that hired Nicholas Felton to realize its packaging concept. The business knew they wanted to represent the data behind the wine on the label, but weren’t... [More]