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Scientific Superiority

Chemistry-inspired packaging is adopted by brands to convey reliability

Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result.
Trend Themes
1. Scientific Aesthetic - Brands are adopting a lab-like visual aesthetic in their packaging design, using chemical formulas, periodic table symbols, and beakers to convey reliability and quality to consumers.
2. Data Visualization - Data visualization is being used on product labels to inform consumers about the science and chemistry behind the product, creating transparency and trust.
3. Androgynous Identity - Cosmetic brands are experimenting with gender-neutral branding identities, emphasizing the idea that masculine and feminine looks no longer mean anything.
Industry Implications
1. Cosmetics - Cosmetic brands can adopt scientific and data-based design aesthetic to communicate transparency and quality.
2. Beverage - Beverage companies can use scientific branding and packaging designs to create a unique and memorable product identity.
3. Clothing and Accessories - Fashion brands can adapt a scientific approach in their branding by incorporating meaningful symbols and data elements to create a unique visual identity.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
509,657 Total Clicks
Date Range:
Nov 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Androgynous Molecular Branding
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
Playing on the idea of androgyny, this unisex branding identity for cosmetic brand Yümi breaks from tradition and experiments with stereotypical colors and packaging ideas to prove masculine and... MORE
Chemist Perfume Packaging
Chemist Perfume Packaging
Valiram Perfume Uses a Scientific Branding Aesthetic
Valiram perfume is a company started by chemists, therefore it was only natural for the packaging to reflect these founders. The design looks like something that would be found in a lab, as if the... MORE
Scientific Bottle Branding
Scientific Bottle Branding
Dr. Jekyll & Mr. Hyde Packaging Includes a Pair of Different Beverages
The concept behind Dr. Jekyll & Mr. Hyde packaging was based around the creation of a special edition combo of gin and tonic. When mixed together, the pair of drinks make a distinctive and... MORE
Scientific Sock Packaging
Scientific Sock Packaging
Argentum's Sock Box Packaging Includes Elements from the Periodic Table
The unique sock box packaging designed by the Svoe Mnenie agency for Argentum Socks play up the product’s main selling feature—the socks are woven with a silver yarn that is odor-resistant.... MORE
Mod Molecular Marketing
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
Skincare products of the scientifically based variety often struggle to brand themselves. This example of conceptual Cetaphil packaging strives to communicate a precise clinical component, all the... MORE
Data-Based Wine Branding
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
Between Five Bells is a wine company that hired Nicholas Felton to realize its packaging concept. The business knew they wanted to represent the data behind the wine on the label, but weren’t... MORE

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