Potion67 is a Fictional Product by Ana Novakovic

By: Jamie Danielle Munro - Published: May 14, 2014 • References: ananovakovicdesign & packageinspiration
Ana Novakovic is a graphic designer based in Serbia, and to brush up on a few extra skills, she decided to create the fictional Potion67 product.

The product appears to be for a perfume, and looks extremely psychedelic. Ana Novakovic made the pattern by "cutting and copying fragments of scanned pearls and similar decorations," according to Package Inspiration. The result almost resembles a Christmas Ornament gone wild, especially with the red and pink colors used.

The package is meant to be aimed at women ranging from the age of 22-50, which is a pretty large gap. The look is playful, which could attract the younger crowd, but it could also be useful for the older generation just because it does look like a Christmas decoration one could have found twenty years ago on the tree. Stats for Kaleidoscopic Perfume Packaging Trending: Older & Mild
Research: 2,019 clicks in 105 w
Interest: 1.3 minutes
Concept: Ana Novakovic
Related: 77 examples / 59 photos
Segment: Females, 18-35
Comparison Set: 28 similar articles, including: simply patterned cookie packaging, serial numbered fruits, and freshness-promoting bread packaging.