Between Five Bells Takes on a Scientific Approach

By: Jamie Danielle Munro - Published: May 1, 2014 • References: feltron & lovelypackage
Between Five Bells is a wine company that hired Nicholas Felton to realize its packaging concept. The business knew they wanted to represent the data behind the wine on the label, but weren't exactly sure how to do this in an enticing manner. Felton took this direction and created an informative graphic label that works well with the wine company.

Instead of simply showing regular pie charts, Felton put them together in an artistic manner. Various colors were used to represent the different details of the wine, including "what it is made of, how it is made, the finished chemistry," and more according to Between Five Bells.

For those who enjoy learning about the science behind their drinks, Between Five Bells will keep you informed. Stats for Data-Based Wine Branding Trending: Older & Mild
Research: 1,312 clicks in 107 w
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Comparison Set: 26 similar articles, including: fanciful bottle branding, crumpled paper bag packaging, and vulgar beverage branding.