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The Color Collection by Benefit Has Subtle Elements of the 1920s

By: Laura McQuarrie - Published: • References: dashdot and thedieline
Benefit Cosmetic's Color Collection packaging is a beautiful way to show off the beauty brand's penchant for color as well a bit of the company's history. This comes through in some of subtle shaping on the labels and cosmetic containers that takes inspiration from Art Deco designs, which was prominent in San Francisco where Benefit began.

The designs are playful and optimistic, and in the case of some of the eye shadow containers, traditional makeup packaging is literally flipped on its head. Dotdash was responsible for developing the packaging and branding for Benefit's Color Collection and describes that "We flipped the cream eye shadow upside down, so that the jar is presented on top, showcasing the color and allowing it to refract through the details of the glass."