There's a certain sophisticated aesthetic that's typically applied to vino vessels, yet Bliss Fruit Wine packaging has discernibly taken a different route. The refined label has been cast aside in favor of in-your-face graphics -- literally.
Illustrator Anton Marrast worked with Veniamin Iskra to design a range of three small wine bottles targeted at a young female market. The idea was to brand these sweet and flavorful drinks as accessible and ideal for casual consumption -- perfect for carrying in one's handbag to a party, a friend's place or to a picnic.
The faces of a brunette, a redhead and a blonde seem to have been taken right out of comic books or graphic novels and printed as closeups that wrap around the entirety of Bliss Fruit Wine packaging. They flaunt stray wisps of hair, wrinkles and freckles, and the girls bite apples and bananas quite suggestively.
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Concept: Bliss Fruit Wine Packaging
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Segment: Females, 18-35
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