Indulgent Marketing

Food services turn to excessive activities for uninhibited exposure

Implications - Taking a more uninhibited approach to marketing, brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities. Providing contests and events that encourage messy and crude behavior, these marketing tactics reflect a rise in more casual consumer-brand engagements.
SCORE: 5.2
Warm Top 4 Examples: 17,842 Total Clicks Oct 13 - Aug 14
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Activity
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DEMOGRAPHICS
Ugliest Cake Contests - Susan Quick is the First Place Winner with a Cat Litter Cake
SCORE: 7
V. Hot 12,765 Clicks Pub: Aug 12, 14
Ugliest Cake Contests
Susan Quick is the First Place Winner with a Cat Litter Cake
The ugliest cake contest saw some really disturbing creations, but the one that took the cake (pun intended) was a design that resembled a very dirty cat litter. It is so dirty that it is hard to... [More]
Poutine-Eating Contests - This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
SCORE: 6.1
Warm 2,597 Clicks Pub: Aug 12, 14
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
Smoke’s Poutinerie is a Canadian franchise that specializes in serving one of the country’s most popular foods, poutine—fries soaked in gravy and delicious cheese curds. To promote... [More]
Cake Bobbing Campaigns - To Promote Its New Flavors, Jaffa Enlisted Jaffa Cake Fans to Try Them Out
SCORE: 4.7
Warm 2,165 Clicks Pub: Oct 31, 13
Cake Bobbing Campaigns
To Promote Its New Flavors, Jaffa Enlisted Jaffa Cake Fans to Try Them Out
To celebrate Halloween and the return of the lemon and slime flavour Jaffa Cakes, hundreds of Jaffa Cake fans embarked on Central London to take part in a game of Jaffa bobbing. According to... [More]
Crimefighting Eating Contests - This Doughnut-Eating Contest Was Held to Tackle Crime
SCORE: 2.6
Untested 315 Clicks Pub: Aug 12, 14
Crimefighting Eating Contests
This Doughnut-Eating Contest Was Held to Tackle Crime
The Elizabeth City Police Department in Elizabeth City, North Carolina hosted a doughnut-eating contest in their local community. The contest was part of their annual Night Out Against Crime event.... [More]