The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl

By: Laura McQuarrie - Published: Jan 24, 2014 • References: carmax & adweek
The ‘Slow Bark’ CarMax Super Bowl ad is a spoof on its ‘Slow Clap’ ad, remade with tons of puppies.

The puppy version is set up and shot just like the human version of the commercial, showing a customer who makes a CarMax purchase and then gets a ton of "slow barks" on his drive home. While the people dressed in cheerleader outfits, medical scrubs and karate uniforms gave the human version of the commercial a quirky feel, this animal version is downright adorable, since the dogs are dressed to match.

The canine driver passes the same lemonade stand, pie-eating contest and kid falling off a bicycle as in the Slow Clap commercial, but it’s not hard to see why this version will probably be the more memorable of the two. Stats for Canine Car Shop Ads Trending: Older & Mild
Research: 630 clicks in 118 w
Interest: > 3 minutes
Concept: Carmax
Related: 114 examples / 88 photos
Segment: Males, 18-35
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