Superstar

The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl

By: Laura McQuarrie - Published: Jan 24, 2014 • References: carmax and adweek
The ‘Slow Bark’ CarMax Super Bowl ad is a spoof on its ‘Slow Clap’ ad, remade with tons of puppies.

The puppy version is set up and shot just like the human version of the commercial, showing a customer who makes a CarMax purchase and then gets a ton of “slow barks” on his drive home. While the people dressed in cheerleader outfits, medical scrubs and karate uniforms gave the human version of the commercial a quirky feel, this animal version is downright adorable, since the dogs are dressed to match.

The canine driver passes the same lemonade stand, pie-eating contest and kid falling off a bicycle as in the Slow Clap commercial, but it’s not hard to see why this version will probably be the more memorable of the two.