iRescue DIY Campaign Makes it Easy to Promote Important Causes
The iRescue DIY campaign is niche in that it is specifically geared toward refugee issues. The site is currently underscoring the necessity for money needed in areas impacted by the East African drought.
Implications - Internet users without much technical experience want to a have a way to share their voice with a larger community. Kickstarter, for example, makes it easy to create a profile and raise funds for a artistic project. Companies should consider how they can encourage greater participation in the digital space.Stats for Refugee Fundraising Sites Trending: Older & Chilly
Traction: 369 clicks in 180 w
Interest: 2 minutes Concept: IRescue DIY Campaign
Related: 56 examples / 43 photos
Segment: Neutral, 18-55 Comparison Set: 20 similar articles, including: one-for-one glasses, social good shopping sites, and crowdfunded social innovator sites.