Profane Appreciation

Blase consumers use insulting stationary to ironically show their affection

Implications - The cheeky humor of Internet culture is spilling into the real world as consumers use often profane greeting cards to show their appreciation. This seemingly antithetical approach denotes young consumer preference for everyday irony and humor to better interact with members of their generation.
SCORE: 5.5
Warm Top 5 Examples: 57,792 Total Clicks Jan 14 - Aug 14
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Consumer Insight Topics: Art & DesignLifestyle
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SCORE: 2
Untested 1,534 Clicks Pub: Aug 10, 14
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