Poshly Trades Goods for Hyper-Personal Consumer Data

By: Vasiliki Marapas - Published: Aug 8, 2014 • References: poshly & techcrunch
Poshly is a beauty app that feels more like what I like to refer to as a "win-win situation."

The app, which recently received $1.5 million in funding, offers users a chance to win a slew of beauty products in exchange for information about their beauty routines, habits and interests. The information is sent to Poshly's brand customers anonymously, so that users can ensure their privacy, while the brands can craft better products that are more attuned to its clientele's needs.

CEO Doreen Bloch explains,"When we started, we knew there was something special about collecting very personal data –- stuff like whether someone has dandruff or acne scarring –- very personal information that no one would post on Facebook or share on Twitter." Stats for Beauty Giveaway Apps Trending: Older & Chilly
Research: 1,043 clicks in 93 w
Interest: 0.8 minutes
Concept: Poshly
Related: 68 examples / 52 photos
Segment: Females, 12-55+
Comparison Set: 25 similar articles, including: beauty analysis apps, beautiful blowout hair apps, and uplifting beauty calendars.