Car insurance campaigns aren't typically the ones that catch your eyes, or the ones that will make you laugh. However, with a little creative thinking, Allianz came up with the 'Real Life' campaign, which shared some of the neat things that the Google Street View car had captured on its route. This turned into an interactive catalog where users could browse the many uncomfortable situations of people being locked out of their houses, or having their cars buried in snowbanks.
Each of these Google Street View images was paired with a real insurance offer that would have been extremely handy for those particular situations. After the new Allianz site went up, it was so entertaining, it was tweeted about every ten seconds and demand for Allianz' print insurance catalog skyrocketed.
Stats for Entertaining Insurance Catalogs
Trending: Older & Buzzing
Research: 1,293 clicks in 91 w
Interest: 0.5 minutes
Concept: "car Insurance Campaign"
Related: 94 examples / 72 photos
Segment: Males, 18-55
Comparison Set: 34 similar articles, including: disaster driven insurance ads, mileage-based insurance plans, and street brawling insurance ads.
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