Sentimental Packaging

The brand-consumer relationship is strengthened via emotion-focused branding

Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
SCORE: 5.2
Warm Top 4 Examples: 35,420 Total Clicks Jan 14 - Aug 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Cartoonish Dog Treat Branding - Josie's Bully Bites Comes in a Recyclable Container
SCORE: 6.6
V. Hot 4,449 Clicks Pub: May 22, 14
Cartoonish Dog Treat Branding
Josie's Bully Bites Comes in a Recyclable Container
Josie’s Bully Bites is a made-up brand by Sarah Park, who was looking to create a recyclable and sustainable design for dog food. She came up with a cute packaging concept featuring a... [More]
Loving Beer Bottles - Honeymoon Black Kiss is Packaged in a Minimal Dark Beer Bottle, with Love
SCORE: 5.4
Hot 7,364 Clicks Pub: Aug 16, 14
Loving Beer Bottles
Honeymoon Black Kiss is Packaged in a Minimal Dark Beer Bottle, with Love
Mekfartin’s Honeymoon Black Kiss beer is packaged in dark beer bottle designed by Martin Fek. The home-brewed beer is a Black IPA that’s made with honey and a lot of love. To show the... [More]
Sentimental Spice Branding - Virtuous Living Spices Packaging Contains More Than Edible Ingredients
SCORE: 4.9
Warm 20,158 Clicks Pub: Jan 17, 14
Sentimental Spice Branding
Virtuous Living Spices Packaging Contains More Than Edible Ingredients
Look closely at Virtuous Living Spices packaging and you’ll see that the ingredient list is quite elaborate. Not only do the little bottles tell you which herbs, seasonings and natural flavors... [More]
Emotion-Driven Soup Packaging - Mine Design Focuses on Feelings for 'Love Soup'
SCORE: 3.4
Mild 3,449 Clicks Pub: Jul 22, 14
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
When it comes to soup packaging, Mine Design, knows how to fuse raw emotions into the branding concept. Love Soup is an organic product intended for healthy eating, so Jim Parry (the man behind Mine... [More]