The intention behind the contents of Urb Garden packaging is to inspire consumers to get in touch with nature through growing their own herbs at home. The strategies behind this was to make the activity appear as simple and preparation-free as possible, as well as to appeal especially to those with soft spots for the environment.
The teardrop-shaped containers come with soil and compost inside of them already, in addition to a small bit of spouting greenery. The little planters merely require you to tear away the front label to have access to the lush seasonings inside. You can keep Urb Garden packaging up on a hook, or transfer the herb to a larger pot. Polina Sapershteyn's concept suggests the use of thermoformed plant-based plastic so that the semi-conical container can too be returned to the earth.
Stats for Raindrop Herb Branding
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Concept: Urb Garden Packaging
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Segment: Neutral, 18-55+
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Raindrop Herb Branding
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