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Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color

By: Amelia Roblin - Published: • References: lavernia-cienfuegos & thedieline
It isn't unusual to see closeup photographs of vegetables on soup cans, but the graphic technique employed in Delhaize Soup packaging does this differently. This notion of a "close-up" is exercised in a playful way through the suggestion that these foods are actually gigantic in scale.

The motif that ties each of these containers together is the image of a waiter's hand balancing a plate and soup bowl. This has been rendered in black and white. Lavierna & Cienfuego Design introduced a splash of color into the backgrounds to correspond to the particular principal ingredient within each plastic tub; however, the most eye-catching feature of Delhaize Soup packaging is the inclusion of magnified tomatoes, onions and mushrooms that emerge whole and too large for their dishes. Stats for Inflated Food Branding Trending: Older & Buzzing
Traction: 14,141 clicks in 84 w
Interest: 2.6 minutes
Concept: Delhaize Soup Packaging
Related: 85 examples / 65 photos
Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: blabbermouth biscuit branding, accordion sandwich containers, and stacked snack branding.