Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color
It isn't unusual to see closeup photographs of vegetables on soup cans, but the graphic technique employed in Delhaize Soup packaging does this differently. This notion of a "close-up" is exercised in a playful way through the suggestion that these foods are actually gigantic in scale.
The motif that ties each of these containers together is the image of a waiter's hand balancing a plate and soup bowl. This has been rendered in black and white. Lavierna & Cienfuego Design introduced a splash of color into the backgrounds to correspond to the particular principal ingredient within each plastic tub; however, the most eye-catching feature of Delhaize Soup packaging is the inclusion of magnified tomatoes, onions and mushrooms that emerge whole and too large for their dishes.
The motif that ties each of these containers together is the image of a waiter's hand balancing a plate and soup bowl. This has been rendered in black and white. Lavierna & Cienfuego Design introduced a splash of color into the backgrounds to correspond to the particular principal ingredient within each plastic tub; however, the most eye-catching feature of Delhaize Soup packaging is the inclusion of magnified tomatoes, onions and mushrooms that emerge whole and too large for their dishes.
