These imaginative gift boxes from Canadian confectionary Chocolats Favoris are designed to resemble a bunny. Inspired by the spirit of the chocolate-heavy Easter holiday, the chocolate company wanted to add a touch of whimsy to their branding concept.
The label commissioned LG2 Boutique to create this line of boxes packages that were accented with floppy-ear elements. Two flaps were featured on the top of each box, resembling the long and folded ears of the Easter season's most beloved creature.
To distinguish each Chocolats Favoris flavour, every rabbit-resembling gift boxes featured a different accent color that added a distinctive touch to the crisp white gift boxes. Four flavours were packaged including red, purple, turquoise and yellow designs. After it's release, the clever packaging garnered the third place award in the "Confectionary, Snacks, & Desserts" category at The Dieline Awards 2014.
Stats for Rabbit-Resembling Packaging
Trending: Older & Mild
Research: 2,190 clicks in 104 w
Interest: 2.4 minutes
Concept: Chocolats Favoris
Related: 74 examples / 57 photos
Segment: Neutral, 18-55+
Comparison Set: 27 similar articles, including: impact-focused branding, simply patterned cookie packaging, and artful fast food packaging (update).
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