Look closely at Virtuous Living Spices packaging and you'll see that the ingredient list is quite elaborate. Not only do the little bottles tell you which herbs, seasonings and natural flavors are present in each delectable blend, they also include elements like Hugs, Laughter, Smiles, Kindness, Warm Thoughts and Kisses -- but there is absolutely no gluten inside.
With a celiac-suffering founder, the brand caters to consumers who are concerned with precisely what is in their foods. Few and only natural ingredients can be found within Virtuous Living Spices packaging, so Meers' visual identity scheme was kept simple and relatively direct to reflect that. Where it is embellished is through the emphasis on cursive-written words like Love, Hope and Faith. These are the names of the sweet and savory blends, communicating the care that went into their creation.
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Concept: Virtuous Living Spices Packaging
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Segment: Neutral, 18-55+
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