Premier Ice Cream was a school project done by Lene Arensdorff, Mie Williams and Josefine P. in Denmark. The team came up with a new design for the brand that would encourage consumers to remember the old-school joys of buying a stick of ice cream.
The design features text and packaging reminiscent of the 1950s, and comes in a rectangular shape with the ice cream stick hanging out of the bottom. The group of students stuck with flavors from classic Danish desserts, which will hopefully encourage older consumers to remember the days sitting on a park bench, ice cream in hand and enjoying the sunshine.
This old-school way of branding was done to foster more brand loyalty, and reach people who value a more basic way of life rather than the hustle and bustle of today's world.
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