Roots & Bulbs Divides Nutrients into Informative Categories

By: Jamie Danielle Munro - Published: Apr 30, 2014 • References: robot-food & lovelypackage
Roots & Bulbs swiftly recognized the development of juicing diets, and decided to open up a juice bar that catered to this form of healthy eating. Everything in their store is cold pressed, which helps keep in more nutrients from the fruits and vegetables.

To brand the store, Roots & Bulbs went with Robot Food based in the UK. The branding agency wanted to use a minimalist design for the packaging, and creatively separated the the categories of juice through letters, including "‘G’ for Greens, ‘C’ for Carrot and ‘A’ for Almond Milk," as stated on Lovely Package. The lettering also relates to symbols for vitamins, which helps to convey that healthy aesthetic for drinking Roots & Bulbs. Stats for Categorized Juice Branding Trending: Older & Warm
Research: 9,505 clicks in 107 w
Interest: 2.7 minutes
Concept: Roots & Bulbs
Related: 82 examples / 63 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: region-representative vino packaging, exclamatory skincare packaging, and edible insect branding.