Dewar's by Stranger & Stranger Goes Back to its Roots

By: Jamie Danielle Munro - Published: Apr 30, 2014 • References: strangerandstranger & lovelypackage
Stranger & Stranger is a branding company that works closely with clients to understand what they are trying to say with their packaging. For Dewar's, a scotch company, it was clear that the directors were looking to get back to the roots of the business.

To meet these demands, Stranger & Stranger went with an authentic Scottish heritage look for the bottles. At the top the product is touted as the "true scotch," and not some cheap knockoff. The packaging that the bottle comes in features an older Scottish farmhouse, which is presumably a place where the scotch used to be made. Similarly, the base of the bottle shows an oak casket, used to age the scotch.

Dewar's recognized its need to promote its heritage with this scotch, which is exactly what Stranger & Stranger achieved through the branding design. Stats for Heritage-Inspired Scotch Branding Trending: Older & Mild
Research: 891 clicks in 107 w
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Concept: Stranger & Stranger
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Segment: Males, 18-55+
Comparison Set: 22 similar articles, including: retro square wine bottles, paper-based beverage branding, and absent mascot vino branding.