Dewar Launches New Cask Series Expression, 'Japanese Smooth'
Niko Pajkovic — May 12, 2022 — Lifestyle
Scotch whiskey maker Dewar has announced the launch of 'Japanese Smooth,' an 8-year-old blended whiskey that will be added to the brand's premium Cask Series. What makes this new whiskey particularly unique is that has been matured in Japanese Mizunara oak casks, which serve to lend the liquid a sophisticated rum-like flavor.
Japanese Smooth arrives as the third installment of the brand's Cask Series, which already includes Dewar's port cask finished whiskey called Portuguese Smooth, and its mezcal-finished whiskey named Illegal Smooth.
“We believe this is too good a whisky to keep it to a limited-edition issue… unlike previous iterations of our Cask Series it will be a permanent addition to our award-winning range of whiskies," said Brian Cox, Dewar’s Scotch Whisky in a recent press release.
Image Credit: Dewar
Japanese Smooth arrives as the third installment of the brand's Cask Series, which already includes Dewar's port cask finished whiskey called Portuguese Smooth, and its mezcal-finished whiskey named Illegal Smooth.
“We believe this is too good a whisky to keep it to a limited-edition issue… unlike previous iterations of our Cask Series it will be a permanent addition to our award-winning range of whiskies," said Brian Cox, Dewar’s Scotch Whisky in a recent press release.
Image Credit: Dewar
Trend Themes
1. Japanese Oak Cask-finished Whiskeys - Expanding the use of Mizunara oak casks for whiskey maturation has the potential to revolutionize the whiskey industry and appeal to whiskey connoisseurs looking for unique flavor profiles.
2. Premium Whiskey Cask Series - Creating a line of premium whiskeys finished with unique casks presents an opportunity for whiskey brands to capture a niche market of consumers looking for distinctive and rare whiskey offerings.
3. Permanent Addition of Cask-finished Whiskey - Introducing new cask-finished whiskey expressions to a permanent line of spirits can generate brand loyalty and recurring revenue, as well as set a new standard for the industry.
Industry Implications
1. Whiskey - Incorporating Japanese Mizunara oak casks in whiskey production presents an opportunity for whiskey makers to create unique and sophisticated flavor profiles, distinguish themselves in a crowded market, and appeal to niche whiskey consumers.
2. Alcohol Distribution - The introduction of premium cask series expressions presents an opportunity for alcohol distributors to promote rare and unique whiskey offerings to consumers who are willing to pay a premium price for an exclusive drinking experience.
3. Bar/restaurant - Incorporating a broader range of cask-finished whiskeys can not only offer bar and restaurant patrons a unique drinking experience but also increase the value of their whiskey portfolio and differentiate them from competitors.
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