Delika Sauces recently had a complete makeover by agency CREATIVE TRADE MARK. The company went with a strong typographic look for the packaging, as well as a few simplistic yet quirky illustrations to match.
CREATIVE TRADE MARK also varied its hues depending on the flavor. Hot sauce, naturally was given a fiery red look, whereas the BBQ sauce is shown with a softer brown coloring to match the liquid inside. The best part about this packaging is the illustrations on the front. For the hot sauce, a moustached Mexican man is shown on the front, with no smile on his face. The BBQ sauce has a couple of sketched tomatoes on the front, giving the brand a fresh quality.
The agency did a great job with making this packaging stand out.
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Illustrative Sauce Packaging
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