While designing the wrapper of a product, consideration of typeface is unavoidable -- assuming that some text will be incorporated. Alexander Kischenko took this part of the development process literally when he was working on Helvetica Beer packaging.
The silver and black beer cans correspond to lagers and stouts respectively and the prominent numbers displayed signify the alcohol percentage of the bubbly liquid within. Beneath each single digit is a thick line and the name of the brew and under that is "Made in Switzerland" printed in even smaller type.
All of the text on Helvetica Beer packaging is written in the Helvetica font. The decreasing scale of the lettering also adheres brilliantly to the aesthetics of editorial formatting in graphic design. It looks as crisp as the beverage inside tastes.
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Concept: Helvetica Beer Packaging
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Segment: Neutral, 18-55+
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