It would have been so easy for Yummy Milk packaging to be as bland as most other competing brand identities, but designer Simon Spring of Toronto successfully infused this line of dairy drinks with some flavor for the eyes. A splash of color was added to each and every product in the line as a way to foster visual intrigue and to distinguish between the various types of the beverage.
It looks as though the milk bottles were originally coated in bright purple, blue, orange or green, but that the creamy white drink was then spilled down the sides of every one, producing droplets on the front. Yummy Milk packaging is utterly delectable with its nostalgic container and its fresh graphic image.
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Color-Splashed Beverage Branding
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