For anyone who might be suspicious about the quality and authenticity of the products that they buy at the supermarket, Bio Organic Milk packaging serves up some peace of mind. Designed by spoondesign of Greece, the brand identity references the origin of the calcium-rich beverage and communicates an overall earthy image that's wonderfully appealing.
The textured brown paper material that makes up the rectangular milk cartons has a crisp and raw look that's quite natural. You can see exactly where ink was printed minimally, creating a cute illustration of a white cow that's contently chewing away on a mouthful of fresh green grass. An extra large nose enhances the endearing factor of Bio Organic Milk packaging's mascot. The beverage's information is then playfully applied to the body of the cow with a casual handwritten typeface.
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Research: 17,328 clicks in 124 w
Interest: 2.7 minutes
Concept: Bio Organic Milk Packaging
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Segment: Neutral, 4-35
Comparison Set: 30 similar articles, including: fresh vintage branding, plaited paper packaging, and billfold water boilers.
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