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Joker's Beer Bottle Design Logo Can Be Read Like a Palindrome

By: Laura McQuarrie - Published: Jun 30, 2014 • References: factortres.mx and thedieline
Mexico's Factor Tres developed a fun beer bottle design for seasonal craft Joker Beer that sources inspiration from a deck of cards and plays off the name of the beer. The bottle is set up to look just like the joker playing card, but in beer form and includes a logo for Joker that can be read right side up, or flipped on its head. As well as the beer's logo, the simplistic bottle includes other elements of a playing card, such as diamond shapes and joker icons, which are featured on the beer bottle and cap.

For the design of the Joker Beer bottle packaging, Factor Tres received a Silver Award in 2013 from Pentawards, a prestigious European packaging competition.