A New Report Explains the Future of Social Media Engagement Strategy

By: Alyson Wyers - Published: Apr 30, 2014 • References: ipglab & psfk
The first White Paper from IPG Media Lab examines the future of messaging apps as a social media engagement strategy. According to the report, messaging apps are the new face of social media in terms of consumer engagement and one to one communication. Especially after Facebook's $19 billion acquisition of WhatsApp, it is time to make messaging apps a bigger part of your marketing and social media engagement strategy.

The report also notes the marketplace for these kinds of apps is relatively small and divided among a few diverse players. While the number of users an apps has is important, this can change even on a daily basis as people's apps habits can drastically day to day. Stats for Messaging App Branding Trending: Older & Buzzing
Research: 1,314 clicks in 107 w
Interest: 0.5 minutes
Concept: Social Media Engagement Strategy
Related: 47 examples / 36 photos
Segment: Males, 12-55
Comparison Set: 17 similar articles, including: subtle messaging apps, anonymous messaging apps, and overprotective messaging apps.