Dominant brands are pushing the limits with innovative ads
Implications - Each year we examine the ways in which leading brands innovate beyond their competition. Wonderbra has been around since 1935, became a household name in the early 90s, and still stands dominant in the global lingerie market. Wonderbra takes risks, casts modern icons, and doesn’t hold back on innovation.
The new range of retro style sexy lingerie from Dita Von Teese is finally available. The announcement of Dita Von Teese as the face of Wonderbra at the start of the year drew much excitement, and now her… [More]
Wonderbra has unveiled a new billboard campaign that features images of about 8,000 women in their bras merged together to create a super cleavage shot of model Katie Green. The billboard is part of the… [More]
Wonder how the umbrella stays up? It doesn't take much imagination to figure out! This Wonderbra advertisements touts the magnificence of the cleavage-enhancing underwear the company is known for. Clever!… [More]