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Wonderbravo

Dominant brands are pushing the limits with innovative ads

Implications - Each year we examine the ways in which leading brands innovate beyond their competition. Wonderbra has been around since 1935, became a household name in the early 90s, and still stands dominant in the global lingerie market. Wonderbra takes risks, casts modern icons, and doesn’t hold back on innovation.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 3 Examples:
521,258 Total Clicks
Date Range:
Feb 06 — Oct 08
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Interactive Wonderbra Ad
Interactive Wonderbra Ad
Just like Mad Magazine, the new wonderbra ads are interactive. Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad. MORE
play_circle_filled Burlesque TV Spots
Burlesque TV Spots
Dita Von Teese in Retro Wonderbra Commercial
The new range of retro style sexy lingerie from Dita Von Teese is finally available. The announcement of Dita Von Teese as the face of Wonderbra at the start of the year drew much excitement, and now her… MORE
Censortising
Censortising
Censorship Conveys The Message For Wonderbra
In February, we featured an interactive Wonderbra ad. Now we have another innovative ad from Wonderbra with the introduction of censortising. The censorship conveys the message. MORE
Cleavage Made of 8,000 Women
Cleavage Made of 8,000 Women
Wonderbra D to G Mosaic Billboard
Wonderbra has unveiled a new billboard campaign that features images of about 8,000 women in their bras merged together to create a super cleavage shot of model Katie Green. The billboard is part of the… MORE
Viral Wonderbra Ad
Viral Wonderbra Ad
Cadbury Gorilla Spoof
WonderBra has created a spoof of the Cadbury Gorilla commercial we featured a few months ago, adding a little sex appeal to the viral Dairy Milk ad. In the Wonderbra ad, model and songwriter... MORE
5 Clever Underwear Ads
5 Clever Underwear Ads
Including The Wonderbra Umbrella
Wonder how the umbrella stays up? It doesn't take much imagination to figure out! This Wonderbra advertisements touts the magnificence of the cleavage-enhancing underwear the company is known for. Clever!… MORE
Surprisingly Innocent Underwear Ads
Surprisingly Innocent Underwear Ads
Wonderbra
I love these funny and somewhat refreshingly innocent ads for Wonderbra because they are unexpected from such an erotic brand. The ads feature three scenarios of a dad/son combo where the son puts his… MORE
Glass-Breaking Ads
Glass-Breaking Ads
Smashing Wonderbra Ads
After featuring a few subtle Wonderbra ads, it's time to lose the subtlety with this in your face ad. Boom, bang, my boobs broke the glass! That is the jest of this Wonderbra ad that turns boobs into… MORE
Cheeky Swimwear Ads
Cheeky Swimwear Ads
Wonderbra Gets The Attention of Sea Creatures
Wonderbra has been coming up with cheeky, fun ads that downplay the sexual image of their brand, instead opting for witty concepts that could even be printed in children's magazines. For the new Wonderbra… MORE
Pointlessvertising
Pointlessvertising
Wonderbra Ad With Funeral Ad in Lieu of Underwear
I’m not going to lie, I really don’t understand the latest Wonderbra campaign. Not even a little. But perhaps that’s the point. I watched it four times, and likely, I’m not the only one wondering where… MORE
Uplifting Guerrilla Ads
Uplifting Guerrilla Ads
Second Yellow Safety Line for Wonderbra Customers
Wonderbra’s clever print ad plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used… MORE

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