Wonderbravo

Dominant brands are pushing the limits with innovative ads

Implications - Each year we examine the ways in which leading brands innovate beyond their competition. Wonderbra has been around since 1935, became a household name in the early 90s, and still stands dominant in the global lingerie market. Wonderbra takes risks, casts modern icons, and doesn’t hold back on innovation.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
484,059 Total Clicks
Feb 06 - Oct 08
V. Hot
Marketing
Featured Examples
Interactive Wonderbra Ad
SCORE 6.7
Warm 21,268 Clicks Pub: Feb 25, 06
Interactive Wonderbra Ad
Just like Mad Magazine, the new wonderbra ads are interactive. Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad. [More]
Burlesque TV Spots - Dita Von Teese in Retro Wonderbra Commercial
SCORE 6.6
Warm 33,439 Clicks Pub: Sep 14, 08
Burlesque TV Spots
Dita Von Teese in Retro Wonderbra Commercial
The new range of retro style sexy lingerie from Dita Von Teese is finally available. The announcement of Dita Von Teese as the face of Wonderbra at the start of the year drew much excitement, and now her… [More]
Censortising - Censorship Conveys The Message For Wonderbra
SCORE 5.6
Warm 7,237 Clicks Pub: Aug 10, 06
Censortising
Censorship Conveys The Message For Wonderbra
In February, we featured an interactive Wonderbra ad. Now we have another innovative ad from Wonderbra with the introduction of censortising. The censorship conveys the message. [More]
Cleavage Made of 8,000 Women - Wonderbra D to G Mosaic Billboard
SCORE 5.5
Warm 16,586 Clicks Pub: Aug 13, 08
Cleavage Made of 8,000 Women
Wonderbra D to G Mosaic Billboard
Wonderbra has unveiled a new billboard campaign that features images of about 8,000 women in their bras merged together to create a super cleavage shot of model Katie Green. The billboard is part of the… [More]
Viral Wonderbra Ad - Cadbury Gorilla Spoof
SCORE 5.5
Warm 7,820 Clicks Pub: Nov 10, 07
Viral Wonderbra Ad
Cadbury Gorilla Spoof
WonderBra has created a spoof of the Cadbury Gorilla commercial we featured a few months ago, adding a little sex appeal to the viral Dairy Milk ad. In the Wonderbra ad, model and songwriter... [More]
5 Clever Underwear Ads - Including The Wonderbra Umbrella
SCORE 5.8
Warm 8,827 Clicks Pub: Jan 7, 08
5 Clever Underwear Ads
Including The Wonderbra Umbrella
Wonder how the umbrella stays up? It doesn't take much imagination to figure out! This Wonderbra advertisements touts the magnificence of the cleavage-enhancing underwear the company is known for. Clever!… [More]
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