Dominant brands are pushing the limits with innovative ads
Implications - Each year we examine the ways in which leading brands innovate beyond their competition. Wonderbra has been around since 1935, became a household name in the early 90s, and still stands dominant in the global lingerie market. Wonderbra takes risks, casts modern icons, and doesn’t hold back on innovation.
Trend Themes
1. Provocative Advertising - Companies can attract more consumers and leave a lasting impression by using provocative imagery or sex appeal in their ads, creating a visceral reaction from viewers.
2. Guerrilla Marketing - Businesses should strive to create a connection with consumers that goes beyond sensory experiences by finding new and creative ways to communicate through non-traditional advertising, such as Wonderbra's clever print ads and interactive ads.
3. Viral Marketing - Viral marketing is a powerful and cost-effective way for businesses to promote their products or services, as demonstrated by Wonderbra's viral ads that appeal to a wide audience and create buzz around the brand.
Industry Implications
1. Fashion - Fashion brands can tap into the power of sex appeal in their advertising campaigns and fashion shoots to promote the latest trends and products.
2. Marketing and Advertising - Businesses looking to disrupt traditional advertising methods can turn to guerrilla and viral marketing tactics to create an emotional connection with consumers and generate buzz around their brand.
3. Lingerie - Companies in the lingerie industry can create provocative and unique ad campaigns to differentiate themselves from their competitors and attract a wider audience.
11 Featured, 2 Examples:
263,190 Total Clicks
Date Range:
Feb 06 — Oct 08
Trending:
V. Hot
Consumer Insight Topics:
