Adding play and creativity to the mundane
Implications - The credit crunch will increase time in the home, and reduce the use of maids and nannies. The majority of people don’t like cleaning; while some innovations work on cutting down the time spent cleaning, others focus on making the necessity enjoyable. Success in improving a product used for a disliked yet requisite activity offers the opportunity to revolutionize and dominate a vast market.
Trend Themes
1. Functional Clothes - Clothing choices are increasingly going beyond fashion, design and comfort.
2. UV Technology - As technology becomes more and more advanced, companies are finding new and creative ways to make consumer's lives more convenient, safe and user-friendly.
3. Cordless Cleaning - Cordless cleaning products are becoming increasingly popular and convenient for consumers who want to clean with more flexibility.
Industry Implications
1. Home Appliances - Companies can innovate new cleaning solutions that make cleaning fun, faster and more convenient for consumers.
2. Consumer Goods - Products with dual functions will signify commodity superiority for many consumers, as they feel they are getting more bang for their buck.
3. Child Care - Products that involve children in cleaning in a safe and fun way can be a disruptive innovation in the child care industry.
9 Featured, 3 Examples:
127,820 Total Clicks
Date Range:
Dec 06 — Oct 08
Trending:
Warm
Consumer Insight Topics:
