Wonderbra has been coming up with cheeky, fun ads that downplay the sexual image of their brand, instead opting for witty concepts that could even be printed in children's magazines.
For the new Wonderbra Swimwear line, Publicis Conseil, Paris created these cartoonish ads that show creatures of the sea (turtle, seahorse, blowfish) having a 'Wonderbra' moment. The popped eyes of the turtle with a grin on its face is brilliant.
The campaign was created with executive creative director Olivier Altmann, art director Frdric Royer, and copywriter Olivier Camensuli.
See another cool Wonderbra campaign: