Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Organic
Soles
The desire for everything that touches the body to be ethical and sustainable.
3.7
Trend score
Trend
What is the Organic Soles trend?
Organic Soles: The desire for sustainable and ethical consumer goods has been rising over the years, and the integration of organic and ‘green’ elements in shoes demonstrates just how strong this demand is. Consumers want everything that touches their body, from skincare to sneakers, to be in line with their values.
Trend themes
Themes within the Organic Soles trend
Three behaviours holding the trend together01
Sustainability
The integration of organic and ‘green’ elements in shoes demonstrates the demand for sustainable and ethical consumer goods.
02
Animal Conservation
The Endangered Species Collection by Puma, Atmos and photographer Mitsuaki Iwago brings attention to the impact human activity has on these endangered animals.
03
Nature Connection
Businesses can benefit from providing accessible eco-friendly footwear through which consumers can reconnect with the planet.
Industry implications
What the Organic Soles trend means for industry
Where the trend changes the playbookFor
Eco-Friendly Footwear
There is a rising demand for eco-friendly shoes with 99% environmentally sustainable materials, and high-quality vegan microfibers replacing leather.
For
Outdoor Apparel
With increasing urbanization and a weakening connection to the great outdoors, businesses can benefit by providing accessible products through which consumers can reconnect with nature.
For
Wildlife Conservation
Sustainable and ethical footwear like the Endangered Species Collection by Puma, Atmos, and Mitsuaki Iwago can bring attention to the impact of human activity on endangered animals and their habitats.
Trend signals
Trend signals for Organic Soles
Trend score 3.7 out of 10, from popularity 56%, activity 47%, freshness 8%.
Popularity56%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Organic Soles trend
5 featured examples from Feb 25 to Aug 20, 2008CategoryEco
Living Shoes
Grass Flip Flops for Krispy Kreme
Companies within the footwear industry looking to create innovative, eco-friendly products with sustainable design patterns and using environmentally friendly materials.
CategoryEco
Ecological Awareness Sneakers
The Endangered Species Shoes
The footwear industry can explore more collaborations with photographers and conservation organizations to create collections that highlight environmental issues and promote susta…
CategoryFashion
Shoes Made of Old Truck Tires
Old Ho's Rubber Tire Sandals
The fashion industry can explore the use of recycled materials, like truck tires, to create sustainable and stylish footwear options.
CategoryEco
Eco Friendly Golf Shoes
Enviro Brings Green to the Green
The fashion industry can capitalize on the trend of eco-friendly materials by creating sustainable and stylish products.
CategoryEco
Earth-Compassionate Heels
Ethical Charmone Footwear
Disruptive innovation opportunity: Integrate sustainable materials and manufacturing practices to offer a range of vegan and eco-friendly footwear options.
