McDonalds is pushing the limits with unique ad campaigns
Implications - McDonalds isn’t a company people typically associate with killer advertisements, but they have really ramped up their marketing game. What’s interesting is that they aren’t sticking to a specific ad genre, but are testing the waters of everything from viral marketing to living eco billboards.
Trend Themes
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Interactive Advertising — McDonald's is testing the waters of everything from viral marketing to living eco billboards, indicating the growing trend of interactive and innovative advertising.
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Mobile Loyalty Programs — McDonald's Japan has started an innovative new Contactless Coupon loyalty and payment program that has been under development for nearly a year, suggesting a growing trend in the use of mobile technologies for loyalty programs.
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Employee Branding — McDonald's staff attire and environment has been revamped in recent ads, suggesting a growing trend in leveraging brand-consciousness among employees as highly visible brand ambassadors.
Industry Implications
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Marketing and Advertising — Interactive advertising campaigns and creative billboards are on the rise, creating a disruptive innovation opportunity in the marketing and ad industry.
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Mobile Technology — Mobile loyalty programs are becoming increasingly popular, indicating a growing trend in the use of mobile technologies as a platform for marketing and customer loyalty.
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Employee Wellbeing and Satisfaction — Employee branding is gaining traction as an important aspect of brand visibility, representing an opportunity for companies to leverage employee wellbeing and satisfaction to better represent their brand.
