Category
Lifestyle
Assisted Choices
Trend cluster
Category
McDiversification
McDonalds is pushing the limits with unique ad campaigns.
5.9
Trend score
Trend
What is the McDiversification trend?
McDiversification: McDonalds isn’t a company people typically associate with killer advertisements, but they have really ramped up their marketing game. What’s interesting is that they aren’t sticking to a specific ad genre, but are testing the waters of everything from viral marketing to living eco billboards.
Trend themes
Themes within the McDiversification trend
Three behaviours holding the trend together01
Interactive Advertising
McDonald's is testing the waters of everything from viral marketing to living eco billboards, indicating the growing trend of interactive and innovative advertising.
02
Mobile Loyalty Programs
McDonald's Japan has started an innovative new Contactless Coupon loyalty and payment program that has been under development for nearly a year, suggesting a growing trend in the use of mobile technologies for loyalty programs.
03
Employee Branding
McDonald's staff attire and environment has been revamped in recent ads, suggesting a growing trend in leveraging brand-consciousness among employees as highly visible brand ambassadors.
Industry implications
What the McDiversification trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Interactive advertising campaigns and creative billboards are on the rise, creating a disruptive innovation opportunity in the marketing and ad industry.
For
Mobile Technology
Mobile loyalty programs are becoming increasingly popular, indicating a growing trend in the use of mobile technologies as a platform for marketing and customer loyalty.
For
Employee Wellbeing and Satisfaction
Employee branding is gaining traction as an important aspect of brand visibility, representing an opportunity for companies to leverage employee wellbeing and satisfaction to better represent their brand.
Trend signals
Trend signals for McDiversification
Trend score 5.9 out of 10, from popularity 84%, activity 86%, freshness 8%.
Popularity84%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the McDiversification trend
11 featured examples from Feb 4 to Jun 27, 2008CategoryMarketing
Racist McDonalds Ad?
Look Closer : Individuals
Opportunity for advertising agencies to push boundaries and create impactful campaigns that challenge societal norms.
CategoryMarketing
2 Creative McDonald's Ads
WiFi + 24/7 Drive Thru
Opportunity to use creative advertising to differentiate from competitors.
CategoryMarketing
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
The advertising and marketing industry can benefit from incorporating interactive, unconventional and creative methods for reaching consumers.
CategoryMarketing
White Space in Ads
McDonalds Draws a Blank
Opportunity for ad agencies and marketers to experiment with minimalist ad designs and leverage curiosity-driven branding techniques.
CategoryMarketing
Wind-Up Promotional Toys
McDonald's Cranks it Up for Coffee
Opportunity for disruptive innovation in the advertising industry with the integration of technology and interactive elements in print ads.
CategoryLifestyle
Ads That Can Only Be Read At Night
McDonald's Creative Night Adshell
The advertising and marketing industry can explore new techniques and technologies to create interactive outdoor ads that capture attention and boost brand awareness.
CategoryPop Culture
German McDonald's Viral
Move Your Lederhos'n
Fast food chains can take advantage of viral advertising to reach a wide audience and promote new menu items.
CategoryLifestyle
Sheltervertising
McDonald's Creative Outdoor Billboards
Disruptive innovation opportunities in developing new and creative strategies to capture consumer attention through unique advertising campaigns.
CategoryTech
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
The food and beverage industry can implement mobile loyalty programs and contactless payment options to enhance customer experiences and attract tech-savvy customers.
CategoryBusiness
McDonalds Makeover
Hip Store, Sleek Uniforms
Fast food chains can improve employee satisfaction and customer perception by investing in stylish uniform designs and updated interior designs.
CategoryLifestyle
Overly Stimulating Ads
Swedish McDonalds Coffee Ads
Innovative and disruptive ad campaigns can revolutionize the advertising industry and help brands stand out in a saturated market.
