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McDiversification

McDonalds is pushing the limits with unique ad campaigns

Implications - McDonalds isn’t a company people typically associate with killer advertisements, but they have really ramped up their marketing game. What’s interesting is that they aren’t sticking to a specific ad genre, but are testing the waters of everything from viral marketing to living eco billboards.

SCORE 5.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 0 Examples: 126,580 Total Clicks

Date Range: Feb 08 - Sep 08

Trending: V. Hot

Consumer Insight Topics: Marketing Lifestyle Food

Featured Examples

Racist McDonalds Ad? - Look Closer : Individuals

SCORE 6.6

Warm 55,236 Clicks Pub: Mar 7, 08

Racist McDonalds Ad?

Look Closer : Individuals

At first glance, this new McDonalnds Swedish ad looks very offensive and racist. It says in bold typical McD yellow font "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or… [More]

2 Creative McDonald's Ads - WiFi + 24/7 Drive Thru

SCORE 6.5

Warm 21,643 Clicks Pub: Mar 15, 08

2 Creative McDonald's Ads

WiFi + 24/7 Drive Thru

McDonald's marketing team has been releasing very creative ads lately. I particularly like the minmalist and subtle aspects of their new ads. Take the 24/7 Drive Thru ad created by DDB Auckland ad agency,… [More]

Puzzle Billboards - McDonald's Sort Your Head Out Campaign

SCORE 6

Warm 22,822 Clicks Pub: Apr 23, 08

Puzzle Billboards

McDonald's Sort Your Head Out Campaign

McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is… [More]

White Space in Ads - McDonalds Draws a Blank

SCORE 5.9

Warm 9,003 Clicks Pub: Feb 26, 08

White Space in Ads

McDonalds Draws a Blank

Every designer knows that a good use of white space can be very effective. Keeping a certain proportion of an advertisement without clutter is vital, but just how much is the right amount? McDonalds… [More]

Wind-Up Promotional Toys - McDonald's Cranks it Up for Coffee

SCORE 5.1

Warm 11,100 Clicks Pub: May 15, 08

Wind-Up Promotional Toys

McDonald's Cranks it Up for Coffee

Be warned Starbucks, McDonald’s is making a very strong push to promote its coffee. Following the unusual Sort Your Head outdoors campaign, Alma DDB has created a fun print ad campaign promoting McDonald’s… [More]

German McDonald's Viral - Move Your Lederhos'n

SCORE 5.4

Warm 6,776 Clicks Pub: Feb 4, 08

German McDonald's Viral

Move Your Lederhos'n

If you've ever seen a better German viral than this one for McDonald's then please, send it to us at Trend Hunter! The Huettengaudi is absolutely hilarious. The viral ad, which runs under the tagline… [More]