Just like Mad Magazine, the new wonderbra ads are interactive. Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad.
Implications - When people want to look their best, a lot of them try to pull off a sexual look. The influence of celebrity sex appeal has always affected how people dress and look when they're developing their own sense of style. Fashion brands often promote this look with fashion spreads and shoots with models in sensual poses. Sex sells and it's appealing to both genders. Brands that take this approach often profit since they're selling something that many desire.
1. Interactive Ads - Disruptive innovation opportunity: Leveraging interactive technology to engage and captivate consumers in advertising campaigns.
2. Celebrity Influence - Disruptive innovation opportunity: Capitalizing on the power of celebrity sex appeal to inspire and shape consumer fashion choices.
3. Sensual Fashion - Disruptive innovation opportunity: Creating fashion brands that cater to the desire for sensual and provocative styles, appealing to both genders.
1. Advertising - Disruptive innovation opportunity: Transforming traditional advertising methods by integrating interactive elements to enhance consumer engagement and brand interaction.
2. Fashion - Disruptive innovation opportunity: Developing fashion industry strategies that leverage celebrity influence and embrace sensual fashion trends to attract and connect with consumers.
3. Marketing - Disruptive innovation opportunity: Incorporating sensual and provocative marketing techniques, inspired by celebrity sex appeal, to captivate and persuade target audiences effectively.