Just like Mad Magazine, the new wonderbra ads are interactive. Pull the string, and you can see the power of the wonderbra, as the bra enhances the cleavage in the ad.
Implications - When people want to look their best, a lot of them try to pull off a sexual look. The influence of celebrity sex appeal has always affected how people dress and look when they're developing their own sense of style. Fashion brands often promote this look with fashion spreads and shoots with models in sensual poses. Sex sells and it's appealing to both genders. Brands that take this approach often profit since they're selling something that many desire.