High-tech watches that do more than tell time
Implications - Watches are worn to convey a certain message about a wearer. As more and more people rely on their cell phones to tell time, watchmakers on the forefront have begun integrating additional features. These new accessories are offering aid, for example weight loss tools, ‘sound’ for the deaf, or communication devices.
Trend Themes
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Multipurpose Watches — As people rely more on their cellphones, watchmakers are integrating additional features into their watches, including weight loss tools and communication devices.
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Wearable Fitness Technology — Fitness watches like the Nike+ Sportband track calories, distances, and provide training programs for runners, showcasing the rise of wearable fitness technology.
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Assisted Living Accessories — Devices like the Vibering wristwatch feature innovative sound detection and identification systems that can enhance the lives of the deaf and hard of hearing, pointing to the growth of assisted living accessories.
Industry Implications
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Wearable Technology — The rise of multipurpose watches, fitness watches, and assisted living accessories highlights the growth of wearable technology.
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Luxury Watches — Spy watches like the Veldini Q wristwatch showcase the continued popularity of luxury watches, particularly those that incorporate innovative tech features.
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Mobile Technology — The development of cell phone watches and vibrating bracelets for the deaf suggests the continued expansion of mobile technology into new and diverse categories.
