Caffeinated beverages as a lifestyle accessory
Implications - Carrying a coffee is as much a social status symbol as having the season’s must-have handbag. While in the past few years, this was achieved by carrying a Starbucks-branded cup, the movement now also includes unique anti-branded accessories that prove someone brews their joe at home.
Trend Themes
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Caffeinated Beverages as Social Status Symbols — Companies can create unique anti-branded accessories to make coffee drinking a social status symbol and promote home brewing
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Innovative Coffee Consumption Methods — Companies can explore new coffee drinking methods such as burn-proof coffee mugs, computer and coffee on the go, robotic coffee tasters and spoonless coffee sticks to provide a unique and convenient coffee drinking experience
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Eco-friendliness in Coffee Industry — Companies can develop eco-friendly and compostable products such as plates made of coffee grounds and pedal-powered coffee retailers to serve customers while being environmentally conscious
Industry Implications
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Food and Beverage Industry — The food and beverage industry can develop new and innovative coffee drinking methods and products to cater to the growing demand for unique and convenient coffee experiences
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Marketing and Advertising Industry — Marketing and advertising industry professionals can promote coffee drinking as a social status symbol and create more shockvertising campaigns like Stella Espresso Coffee to attract attention
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Sustainability Industry — Sustainability professionals can explore eco-friendly alternatives in the coffee industry such as creating products made of coffee grounds and promoting pedal-powered coffee retailers
13 Featured
142,510 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
