Campari Liqueur Will Make Coffee Hooch, Illyquore
Going Like Sixty — June 14, 2008 — Lifestyle
References: forbes
Buzzing right into the domains of Starbucks booze and Kahlua coffee liqueur, Campari, the Italian liqueur company is blending with a compatriot company called Illy to give you a better buzz two ways.
Together, they will make a new coffee liqueur drink called Illyquore. It will be available in the home country in July and then roll out world-wide.
Illy's Arabice coffee taste without additives will be a selling point. Compari is about 40 proof, no doubt Illiquore will depend more on caffiene and less on alcohol for the buzziness.
Together, they will make a new coffee liqueur drink called Illyquore. It will be available in the home country in July and then roll out world-wide.
Illy's Arabice coffee taste without additives will be a selling point. Compari is about 40 proof, no doubt Illiquore will depend more on caffiene and less on alcohol for the buzziness.
Trend Themes
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Craft Liqueur — The trend of craft liqueur is disrupting traditional alcoholic beverage industry by creating unique and high-quality products that cater to niche consumer preferences.
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Coffee-infused Drinks — The trend of coffee-infused drinks presents a disruptive innovation opportunity for the beverage industry to offer consumers a different kind of buzz by combining the flavors of coffee and alcoholic beverages.
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Caffeine-based Alcohol Alternatives — The trend of caffeine-based alcohol alternatives is disrupting the traditional alcohol market by providing consumers with a non-alcoholic option that delivers a stimulating and energizing effect.
Industry Implications
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Alcoholic Beverage — The alcoholic beverage industry has an opportunity to capitalize on the trend of craft liqueur by producing unique and artisanal products that appeal to craft cocktail enthusiasts.
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Coffee — The coffee industry can take advantage of the trend of coffee-infused drinks by partnering with alcoholic beverage companies to create innovative coffee-based liqueur products that cater to coffee lovers who also enjoy alcoholic beverages.
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Non-alcoholic Beverage — The non-alcoholic beverage industry has a disruptive innovation opportunity to develop caffeine-based alcohol alternatives that provide consumers with a stimulating and energizing experience without the effects of alcohol.
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